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Fragrance texts were – some still are – works of art, reflecting the time, the effort and the quality of ingredients involved. Such texts were timeless and could be used for years on end. In come young fragrances, created for the Instagram generation. How can you capture, however fleetingly, their attention? 1.        Appeal to their narcissistic side: be the best, be unique. Actually, the fragrance is the result of a focus group, which is hardly unique, but at least it’s rea

Are you looking to expand in Romania, or maybe you purchased an existing Romanian business or website? I can help you reach clients in a...

"Românul e născut poet" - or so we like to think. But while not all Romanians are born poets, the fact is we love telling stories,...

Do you have a Romanian audience at your conference, your workshop, your trade fair, your negotiations or your special event? They will...